For me, Marketing Automation isn't about automating more marketing.It's about understanding people better.Data can tell us what people do. Experimentation can help us understand why. And technology can help us act on what we learn.But the goal isn't more data, more automation or more technology.It's making better decisions and creating better experiences.For me, Marketing Automation isn't about automating more marketing.It's about understanding people better.Data can tell us what people do. Experimentation can help us understand why. And technology can help us act on what we learn.But the goal isn't more data, more automation or more technology.It's making better decisions and creating better experiences.